Adult e-Commerce SEO: Bulletproof Strategy
For online stores with erotic accessories, anonymity is the most important factor. Privacy and no logos on the packages help to avoid awkward situations with couriers and this is something customers care about. Therefore, the stores should give it to them. Nowadays, we could probably say that there aren’t more taboo topics. However, it turns out that the erotic industry still remains one of the most challenging fields for SEO specialists. These “topics” are still not directly discussed, even online, and practically nobody confesses openly to visiting erotic sites. At the same time, according to the Gemius research, as many as 40% of Poles, meaning more than 11 million people (7.2 million men and 3.8 million women) visit erotic websites. They’re the most popular among people aged 25-34 and 35-44. Adults with higher and secondary education are the most active users of erotic websites.
Erotic services…
Stores with erotic accessories popularly called sex shops enjoy great popularity in the online world. Obviously, everything is done in secret. Unfortunately, recommendations, reviews, or comments concerning erotic stores are still confusing and persons talking about them openly frequently feel uncomfortable. Consequently, doing SEO for adult e-commerce is a very demanding task. At the same time, this industry doesn’t differ much from the remaining ones, companies simply fight for every customer and want to stand out from the crowd. According to Ceneo reports, as many as 42% of people visiting erotic stores live in informal relationships. Lubricants, underwear, condoms, and vibrators are the most popular gadgets bought online. The latter ones are also the most willingly commented products. Selling erotic accessories is only a part of the industry. Besides sex shops, the xxx network is full of:
Erotic blogs
These websites are popular in every country. They discuss intriguing lifestyles and taboo subjects. On such blogs, you can find entries written by singles, couples, doctors, sexologists, or psychologists. The popularity of such domains is also a great opportunity for adult e-commerces as company blogs and their contents may be a huge part of SEO for sex shops.
Chats lives, and sex phones
Webcams are becoming more and more popular. This can be observed when looking at the constant increase in the popularity of Google queries containing this phrase.
Escort agencies
They’re very challenging in terms of SEO and require a special, subtle approach.
Adult film websites
There are thousands of popular and big websites (and probably even less known ones). This means that this demanding niche is quite competitive.
Dating services
Effective management of such a service requires focusing on users’ needs, being familiar with all technological novelties, having never-ending workloads and budgets. First and foremost, dating services should inspire trust, otherwise, they probably won’t succeed.
The Need for Specialized SEO
The growth and unique challenges of the adult industry underline the necessity for specialized SEO services. Generic SEO strategies often fall short in this niche, and companies require the expertise of professionals who understand the intricacies of Adult SEO.
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- Specialized Keyword Research – Keyword research for adult content is distinct from mainstream SEO. Understanding the language and nuances of the target audience is crucial for successful optimization.
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- Tailored Link Building – Link building strategies in the adult industry must be tailored to the specific nature of the content. This requires a deep understanding of the adult online ecosystem.
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- Compliance and Ethical Considerations – Navigating the legal and ethical considerations of adult content is an integral part of Adult SEO. A specialized SEO company is well-versed in compliance issues and ethical practices.
SEO For Adult E-commerce
Doing SEO for adult e-commerce websites is a challenging process that requires a lot of knowledge, experience, and creativity to devise an appropriate strategy and conduct SEO activities. Thanks to it, you’ll be able to achieve satisfactory results, improve your brand recognition, and increase your positions in the search results. Performing these activities incompetently may result in your page being penalized or removed from the Google index.
What to focus on when starting adult e-commerce SEO?
Selection of SEO for sex shop appropriate keywords
Appropriate selection of keywords can significantly improve website visibility in the search results and in general, is a base of the whole SEO strategy for adult e-commerce websites. When making the choice, benefit from solutions like Ahrefs or Senuto. Apart from characteristic industry phrases redirecting to your website, pay attention to local keywords that will also assign the page to a given location. Local SEO is particularly important in the case of sex shops that have also traditional stores. According to Google Trends, when looking for a specific sex shop, Internet users frequently add the place/city name to the general phrase:
Content optimization for selected phrases
Before starting any SEO for sex shop activities on your website, optimize it. Check whether the names on the home page, subpages, category pages, and product pages are relevant. Every subpage should have a title and meta description with specific keywords that are important for the business and tailored to the website. Check out our previous blog entry to see how metatags affect SEO. It’s also crucial to optimize headers which should include key phrases that match the landing page and individual subpages. To learn more about headers, go to our blog post: What is a website header?
Content is king…
Forgetting about quality, unique content is a very frequent mistake of all big adult online stores. Most companies create product categories without any descriptions or copy the texts prepared by manufacturers. Duplicate content resulting from copying the descriptions becomes an obstacle to the sex shop SEO process and decreases website visibility on Google. Consequently, the store doesn’t become popular, even despite marketing activities – it lacks content that would attract users and… Google robots. You can learn more about this problem from our previous entry – Duplicate content. How to deal with this issue? Apart from the obligatory texts on the home page and various subpages, consider running a company blog that will not only increase the amount of valuable content on your page but also enable internal linking to your products! When managing an online store with erotic accessories, you can write an article about vibrators (from your product range) that are the most suitable for the very beginning. However, keep in mind that Google has clear principles stating that advertising and promoting sexual content explicitly is categorically prohibited.
… and linking is the queen
An appropriate link database is extremely important in the case of SEO for adult e-commerces. It’s necessary to be sensitive and accurate as not every place is suitable for linking and not every page allows it. To avoid being banned or penalized, it’s advisable to conduct thorough research that will enable creating a comprehensible list of secure places with high Page Rank and TR that don’t prohibit 18+ content. Unfortunately, it’s not a piece of cake. Most forums, ad services, or social networking sites block entries with such topics.
Seasonality and unusual situations
It’s worth mentioning that the erotic industry, especially online stores with accessories, can be somehow regarded as seasonal. They record extraordinary traffic in specific year periods that should be addressed in the SEO strategy for the sex shop. Higher interest in erotic accessories can be seen during the holiday season and before Valentine’s Day (which may suggest that apart from traditional, romantic gifts couples prefer also more intimate ones). Therefore, think about creating appropriate profile links with phrases like “gift” or “Valentine’s Day” etc.
Need help? Hire an adult SEO agency
For those looking to promote their adult business, hiring an adult marketing agency can be a great way to get the word out about your products. An adult marketing agency can help you create a comprehensive marketing plan that will help you reach your target audience and increase your sales.
An adult marketing agency can provide a variety of services to help you reach your goals. They can help you create a comprehensive marketing strategy, develop a website and social media presence, create advertising campaigns, and provide analytics and reporting to help you measure the success of your efforts. Additionally, they can provide you with market research to help you better understand your target audience and tailor your messaging to them.
By working with an adult marketing agency, you can ensure that your business is reaching the right people and getting the most out of your marketing efforts. With their help, you can create a successful marketing strategy that will help you reach your goals and grow your business.
Let us be your adult SEO agency
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Our team is dedicated to helping you reach your goals. We specialize in creating custom strategies that are tailored to your specific needs. We will work with you to develop a plan that is both effective and affordable. We will also provide you with the tools and resources you need to make sure your marketing efforts are successful.
We understand the unique challenges that come with marketing adult business. Our team is committed to helping you create a successful marketing campaign that will help you reach your desired audience. We are confident that our strategies will help you increase your sales and make your store a success.
